What is Seo ?

What is SEO and What are the Benefits of Search Engine Optimization For A Business?

Most of us must have known what was #SEO (Search Engine Optimization). SEO is a series of efforts made ​​by a webmaster on a website that aims to increase the visibility of a web page to be better in the search engines, especially Google. Web page to rank well in Google search page will certainly be a chance to gain more potential visitors continuously for free.

When we type a keyword on Google search pages, we will see a list of websites related to that keyword. Pages website / blog is well optimized and ranks the top (position 1-4) will usually get more visitors than the websites that are bottom of the search results. We need to consider, I mean with the website / blog that is optimized well in terms of  SEO is a website that ranks above the organic search results (Organic Search), not websites that advertise on Google (Google Ads). View image,

What are the Benefits and Advantages of SEO For A Business?

All businesses should definitely have a profit, right? Various methods employers to increase profits their companies, either by doing offline marketing as well as through #internet marketing. Here are some benefits of SEO in online marketing business:

1. Bring Potential to Business Website Traffic

As mentioned earlier that web pages are optimized with either of the SEO will get a good ranking well in search engines, for example #Google. The better the position of your web pages in Google the opportunity to get visitors (traffic) will be even greater potential. Potential visitors is what will be the prospective customer business.

Why do I mention traffic from Google is a potential traffic? Not all traffic sources provide benefits for your business, especially if the traffic comes from the auto surf websites that provide bot visitor to your website. Traffic is totally no use for the development of your business, trust me!

Google users normally type unique keywords  when they search for products that they need, or find useful information to provide solutions to their problems. Well when they find your business website through Google which incidentally always displays search results based on keywords, then most likely they will become customers because they use keywords that are relevant to your business. The potential traffic will come continuously to your website for free and will help increase the number of customers and sales business.

2. Increase Brand Awareness Your Business

Brand Awareness is the ability of prospective buyers or consumers to recognize and remember a brand. The more famous a brand on a particular niche then chances intensity will also increase sales. Actually there are many ways to increase brand awareness of a business. One is with a website in search engine optimization (SEO).

When Internet users search for information related to your niche through Google and find useful information on your website then they will likely remember web pages that provide valuable information, namely your website. More and more people are opening your website from the search engines then your business brand also automatically will be more famous, at least among Internet users.

3. Get your Free Customer Data

Many online entrepreneurs are willing to spend a lot of money for advertising in various media advertising in order to get the contact data (email, phone number, address, etc.) loyal customers and prospective customers or their business. What are the benefits of this contact data? By knowing the data and prospective customers then it will be easier to contact them when we put out a new product or want to give a special promotional offers to sell old products. In essence, we are still able to connect with the customer at all times.

If your website is on the top position in the search engines then it will be easier to get the customer data, and of course free of charge. Obviously we need another service for storing customer data base, such as an autoresponder service to build our customer email list.

Actually there are many more benefits of SEO for your business, and I think three points above is the most important. Each person will feel the benefits of SEO for their business when've experienced it myself, for sure your business will be more stable if your website is well optimized in the search engines.

What are the Do In SEO Activities?

If you read my previous article, namely "Google,"you may be disgusted or afraid of doing SEO campaign for your website because it looks complicated. Do not have to like it, let's make more simple. In the SEO strategy, there are two things that must be done IMPORTANT by an internet marketer, namely: SEO On Page and Off PageSEO. Let us discuss further.

1. What is SEO On Page

On Page SEO website optimization is an effort made from the website itself. In other words, the optimization efforts undertaken by a website owner / webmaster to design a website that is SEO Friendly. Some important elements contained in On Page SEO include:

• Research keywords, read the article" to find the main keywords and the keywords that are most relevant support to the niche website that will be created.
• Build a website with good structure, it looks interesting, and load it quickly
• Using Title Tag that is good for the homepage and the title of the content
• Adding a description that is relevant to the website
• Build useful content for the audience
• Set the URL (permalinks) SEO Friendly
• Heading to good use (H1, H2, H3, H4)
• Set the best possible website navigation
• Build internal links
• Adding keywords in naming a picture / image
• And others

2. What is SEO Off Page

Off Page SEO is website optimization efforts made from outside websites built. A web page SEO On Page was already a great need to be supported by the optimization of the external website itself.Off page optimization is done by building links (backlinks) from other sites to the website optimized.Some types of links are commonly built to increase the popularity of a website on the internet, among others:

• Links from social media (Twitter, Facebook, Google+, Youtube, etc.)
• Links of web 2.0 properties (Blogspot, WordPress, Weebly, and others)
• Links from an online forum (Kaskus, sociable, Forum Seconds, Compass Forum, and others)
• Links from social bookmarking sites (Lintas.me, Diigo.com, Folkd.com, and others)
• Links of activities blogwalking (commented on another blog)
• Links from websites that accept guest blogger

Well the above is a brief explanation of what SEO is, how it is applied, and what the benefits for your business website. Website in search engine optimization is a process that we have to do on a regular basis as the search engines (especially Google) always renew their search results and display the most relevant websites and is optimized properly. Hopefully this article useful.